The wildly popular mobile game to hit the App Store and Google Play is the augmented reality game Pokémon GO. The power of the IP, unique usage of augmented reality, and suitability for mobile has brought millions of gamers to the platform.
According to a Newzoo report, Niantic Labs saw revenues peak to $16 million per day after plenty of hype. The revenues have levelled off but continue to stay at a healthy $2 million per day along with 700,000 daily downloads. Thus far, Pokémon GO achieved over 550 million downloads and $470 million in revenues within the first 80 days of launch. It’s also important to note that these numbers do not include the Chinese and South Korean markets, which is expected to spike the revenues again once it officially launches.
Although the game experienced a short run as a global phenomenon, it has attracted new mobile gamers to the platform. According to the study, the US, UK, Germany and France have attracted over 20 million new mobile games.
Whether you were aware of the brand or haven’t played a single Pokémon game in the past, this title has attracted a diverse audience while finding a solid medium for casual and hardcore gamers.